MSG Scoreboard

With 11 home games at the world’s most famous arena in 2006-07, the St. John’s athletics marketing staff planned something for every marketing opportunity. “What’s in your headphones?” was a TV timeout video that asked fans to interact by guessing what Red Storm players listened to on their music devices.

“Spelling bee featuring TJ” poked fun at Tomas Jasiulionis, a center from Lithuania, playfully asking fans to guess how to spell his last name.

Both images appeared on the Madison Square Garden center court scoreboard as an intro to the videos.

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