Tag: Digital

SME Tradeshow

For the first time, all four commercial units at Ashland Inc. were going to attend the same trade show. The significance of each commercial unit working together to promote the overall brand (and sell products) resulted in advertisements, an interactive wall piece in the trade show booth, and a web page dedicated solely to Ashland at the trade show. I… Read more →

MSG Scoreboard

With 11 home games at the world’s most famous arena in 2006-07, the St. John’s athletics marketing staff planned something for every marketing opportunity. “What’s in your headphones?” was a TV timeout video that asked fans to interact by guessing what Red Storm players listened to on their music devices. “Spelling bee featuring TJ” poked fun at Tomas Jasiulionis, a… Read more →

Digital Billboard

New assistant coach Kerry Coombs, a Cincinnati native and longtime area high school coach, wanted a photograph of the local players on the team. The marketing folks pounced on this golden opportunity to sell Cincinnati pride — along with football season tickets. This ad was seen along Interstate 75 as part of a rotating digital billboard. Read more →

Nippert Scoreboard

Nippert Stadium, nestled in the middle of the University of Cincinnati’s campus is the second oldest college football playing site in the nation. It has old-time stadium charm and renovations enabled it to remain a classic showplace for college football. In 2005, an impressive video scoreboard was installed and in the 2008 season the marketing team wanted a slide that… Read more →

MHS Website

Way back when everyone was being social on myspace.com, graduates of Milton High School (Milton, W.Va.) were forced to pick a school with the same name in a different state or do without a high school when updating their precious profiles. MHS was combined with the enemy/foe/etc. Barboursville High School to create Cabell Midland High School in 1994, leaving proud… Read more →